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From bean to cup: how consumer choice impacts upon coffee producers and the environment

Consumers International and several of its member organisations in coffee producer and consumer countries have teamed up with the International Institute for Environment and Development (IIED) to examine the impact of certification along the coffee commodity chain from producer to consumer and to consider how to expand the market for certified coffee. This report is targeted primarily at stakeholders who can influence consumption patterns in developed countries, as this is where the demand for certified coffee is likely to grow – at least for the near future. Research on coffee production was carried out in Brazil and Vietnam, the two largest producers of coffee. Research on coffee consumption was carried out in Denmark, Finland, Portugal and the US. The choice of countries reflects their importance as coffee producers and consumers, and the interest shown by consumer organisations in those countries in the topic of sustainable consumption.

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