Agrifood Sector Studies Mexico: The strawberry marketing network in Michoacán, Mexico - A structural view. Meso study report

Strawberries are a highly important crop, economically and socially speaking, in the State of Michoacán in Mexico. The strawberry business there is currently in the midst of a process of transition from commodity-type production towards a dynamic industry capable of creating value added. A significant policy challenge in this sector is thus to integrate the strawberry producers into the market's new trends.

This publication forms part of the Regoverning Markets project.