Innovative Practice Philippines: The case of NorminVeggies in the Philippines

This case discusses the strategies of a group of farmers called the Northern Mindanao Vegetable Producers' Association or NorminVeggies, who were able to successfully market their products by using a business model not previously used in the Philippine vegetable industry. Its organizational structure and marketing clusters enabled the farmers to be responsive to the constantly changing market.

This publication forms part of the Regoverning Markets project.