A win-win relationship between a producers’ union and a supermarket chain in the Turkish fresh fruit and vegetables sector

In this research work, the main assumption of the authors is that both supermarkets and producers in Turkey have an interest in contracting with each other through producers' unions, because they can then reduce their marketing costs related to transaction fees. Actually, it can be observed that supermarket chains seem to be exploring this kind of direct linkage. Most of the difficulties come from the producers, who have been unable to organize themselves around unions.

The present paper focuses on the success story of a village development cooperative that has been a producers' union since 1995, and contracts directly with a supermarket.

This case illustrates a ‘win-win' relationship between producers and buyers.

This publication forms part of the Regoverning Markets project.