Information for G03265
Tanzania - The impact of market links on horticultural production in the Mara region
In recent years the contribution of horticultural produce to nutrition and income for smallholders has increased. Both exotic and indigenous vegetables are now consumed as a source of minerals and vitamins nationally. In Tanzania, the horticultural industry is affected by lack of access to high value markets and production inputs. Many NGOs, donors, exporters and farmers' associations are undertaking initiatives to overcome constraints to the market access of small-scale farmers. However, the knowledge about what makes market access successful, particularly in smallholder farming, is limited. The Mara Smallholder Horticultural Project (MSHP) has mobilized small-scale farmers into producer and market networks and linked them to the high value markets of the Serengeti National Park tourist hotels and camps. In such markets farmers achieve high prices and regular demand for their produce throughout the year. Farmers have managed to increase the quantity marketed by acquiring more markets from lodges and camps. It is on the basis of the above that the current study is being undertaken with the objective of identifying how small-scale farmers could be better included in these dynamic markets.
This publication forms part of the Regoverning Markets project.