Marketing hunting and tourism joint ventures in community areas (PLA 55)

In: PLA 55 Practical tools for community conservation in southern Africa. ~Guest editors: Brian Child and Brian Jones.

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It is generally easier to succeed in CBNRM where communities can acquire and manage tangible benefits. Brian Child and Chris Weaver describe the development of relationships between communities and the private sector in the management of high-value safari hunting and high-end tourism operations. These processes have generated substantial revenues. They have also empowered rural black people in their relationships with a big-game sector that in the past tended to stamp over their ‘rights’ and regarded local people as a nuisance.

Keywords: CBNRM, conservation, policy, poverty, marketing, tourism, quota setting, revenue distribution, monitoring, mapping, theatre, finance, training.

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