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Marketing hunting and tourism joint ventures in community areas (PLA 55)

Brian Child, Chris Weaver

Journal article

In: PLA 55 Practical tools for community conservation in southern Africa.
Guest editors: Brian Child and Brian Jones.

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It is generally easier to succeed in CBNRM where communities can acquire and manage tangible benefits. Brian Child and Chris Weaver describe the development of relationships between communities and the private sector in the management of high-value safari hunting and high-end tourism operations. These processes have generated substantial revenues. They have also empowered rural black people in their relationships with a big-game sector that in the past tended to stamp over their ‘rights’ and regarded local people as a nuisance.

Keywords: CBNRM, conservation, policy, poverty, marketing, tourism, quota setting, revenue distribution, monitoring, mapping, theatre, finance, training.

Participatory Learning and Action (PLA, formerly PLA Notes) is the world's leading series on participatory learning and action approaches and methods. PLA publishes articles on participation aimed at practitioners, researchers, academics and activists. All articles are peer-reviewed by an international editorial board. See: www.planotes.org

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