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Market scoping: methods to help people understand their marketing environment (PLA 45)

Ben Bennett

Journal article

Helping rural communities to understand markets and how they function can be difficult when people who do understand are unwilling to share knowledge to ensure their market share. This paper investigates the success of various participatory techniques to help inform people about markets, and how such knowledge should also be key in designing development projects.

Participatory Learning and Action (PLA, formerly PLA Notes) is the world's leading series on participatory learning and action approaches and methods. PLA publishes articles on participation aimed at practitioners, researchers, academics and activists. All articles are peer-reviewed by an international editorial board.

This article was published in PLA 45: Community-based animal healthcare (October 2002).
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