Development online: making the most of social media
Nearly one third of the world’s population is online. Once the domain of static, written information, the web now provides a host of multimedia and social media designed to encourage interaction and networking. These are changing the way we live and work, reshaping the way knowledge is controlled and created and challenging traditional business models and powerbases. For the development sector, they offer opportunities to encourage diversity, give marginalised people a voice in decision making and mobilise civil society to effect change. Exploiting those opportunities requires us to develop new communication strategies that help users find the information they need and ensure we engage in real dialogue; and to rethink the relationship between individuals and institutions.