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Asda press release - Asda’s bouquets flourish with the Rainforest Alliance Certified TM seal

Asda

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Asda press release - Asda’s bouquets flourish with the Rainforest Alliance Certified TM seal

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Millions of farmers in Africa depend on export markets for their livelihoods. But recent market trends have led to declining small farmer participation. Yet, these farmers have the skill and soil to provide the high-quality products the food industry seeks. This collaborative initiative engaged with research, civil society and private sector partners to develop new business models across a variety of sectors that enable smallholders to participate in sustainable trading relationships with international businesses and thereby improve their livelihoods.

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New business models for sustainable trade