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PLA Notes CD-ROM 1988-2001 8 Investigating local markets using PRA


Document begins: PLA Notes CD-ROM 1988­2001 8 Investigating local markets using PRA Mathilda Roos and Mampone Mohatle Introduction had to develop a marketing plan for their business. The group consisted of 18 women, all of whom were low-level learners. Four of Income generating initiatives in communities the group were totally illiterate, but they still are often production-oriented, with little thought given to who might use or buy the attended the course because they did not need products or services being offered. to be able to read or write for all the modules. Recognising that an understanding of the Here we describe some of the marketing tools `market' was lacking in many community that adapt PRA methods. development initiatives where we work in Free Market planning State, South Africa, we developed and piloted an approach to help communities explore marketing opportunities for their business If it is to succeed, any business must be led by ideas using PRA tools1. This project is part of the `market', and not only by the skills or the Free State Department of Agriculture's `ideas' of aspiring entrepreneurs. If not enough support for the development of small people (or none at all) are interested in, or ...

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