Browse themes
About publications

Information for 16042IIED

Measuring fairness in supply chain trading relationships: A methodology guide

This Methodology Guide and accompanying survey tool are designed to help businesses better understand the sustainability of their trading relationships. It does so by measuring how actors along the supply chain perceive the fairness of the relationships they are involved in. Understanding these perceptions is the first step
in improving the long-term viability of these relationships and in developing mutually beneficial arrangements.

The Guide comprises five parts:
• Part one describes the conceptual framework for the development of sustainable supply chains involving smallholders in developing countries, of which the measurement of buyer–supplier relationships is a part.
• Part two explains the measurement process
– survey method and questionnaire design
– and provides practical guidance on sampling and the administration of the survey.
• Part three covers the analysis of the survey data and interpretation of the results.
• Part four outlines dissemination and impact.
• Part five reviews some of the data limitations that still need to be resolved.

Offsite Links

Link to other web page:

Publication information

  • IIED code: 16042IIED
  • Published: Oct 2012 - IIED/Oxfam/Kent Business School/Unilever
  • Theme: Sustainable markets
  • ISBN: 978-1-84369-876-0
  • Language: English

Download and Sharing

Free PDF 535k

Share with your network:

Project information

Millions of farmers in Africa depend on export markets for their livelihoods. But recent market trends have led to declining small farmer participation. Yet, these farmers have the skill and soil to provide the high-quality products the food industry seeks. This collaborative initiative engaged with research, civil society and private sector partners to develop new business models across a variety of sectors that enable smallholders to participate in sustainable trading relationships with international businesses and thereby improve their livelihoods.

More at www.iied.org:
New business models for sustainable trade