This paper focuses on collaborative efforts to link white pea bean farmers in Ethiopia to canning factories and retailers in the UK. It explores the benefits and risks of working closely with a key intermediary and of tailoring a supply chain to meet the needs of a lead retailer. Key lessons include the use of reliable data and a flexible product to appeal to a frequently-changing buyer landscape. At the same time, this paper demonstrates the benefits that trade can bring to food-insecure smallholders.
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